Commercial Art (1981)


Commercial Art is a decorative font based on Helvetica and constructed using a Visual Graphics Phototypositor, or strip printer as it was known to the trade. The duplex design of Commercial Art was inspired by Adolphe Mouron Cassandre’s Bifur font (1929). Originally designed as a decorative headline font for magazine layouts and print advertisements, Commercial Art was selected for the logo of the monthly broadside, X-Talk (1983).


Examples shown: Commercial Art style sheet (caps, lower case) and sample settings: “Hamburgfons”, “Buy Soap”, and “Propane Futures”.